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All creative work at Bricks follows a defined set of phases. These phases ensure clarity, consistency, accountability, and quality across all projects, regardless of size or complexity. A Creative is expected to understand, respect, and operate within these phases at all times.

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6.1 Assignment Acknowledgement

The workflow begins when a Creative is assigned to a brand or project. At this stage, the Creative must:
  • Acknowledge the assignment clearly
  • Review the scope, deliverables, and deadlines
  • Identify missing or unclear information
  • Raise questions before proceeding
No work should begin without a clear understanding of what is expected.

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6.2 Business Discovery

If clarification is required, the Creative may participate in or request a Business Discovery discussion with the Business or Account team. This phase focuses on:
  • Understanding the client’s business objectives
  • Identifying priorities and constraints
  • Understanding budget boundaries
  • Aligning on expectations and timelines
This phase ensures creative decisions are grounded in business reality.

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6.3 Brand Research

Brand research is a mandatory phase and cannot be skipped. This phase includes:
  • Reviewing the brand’s digital presence and history
  • Analyzing previous content performance
  • Studying competitors and market positioning
  • Understanding the target audience
  • Identifying strengths, gaps, and opportunities
Strong research directly impacts the quality of creative output.

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6.4 Client Introductory & Briefing

This phase focuses on direct alignment with the client. During this phase, the Creative:
  • Engages with the client to understand their vision
  • Clarifies creative boundaries and preferences
  • Aligns on style, tone, and direction
  • Validates expectations around content usage and timelines
This phase ensures both parties are aligned before planning begins.

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6.5 Site Visit & Scouting

When applicable, the Creative conducts a site visit to gather inspiration and practical insights. This phase includes:
  • Scouting locations and spaces
  • Identifying potential shooting angles and setups
  • Understanding lighting and space limitations
  • Capturing reference images for planning
Site visits help bridge the gap between concept and execution.

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6.6 Concept Development

This phase translates research and insights into creative ideas. It includes:
  • Defining the main creative idea and message
  • Structuring concepts into clear themes or topics
  • Ensuring ideas align with scope, budget, and timelines
  • Preparing references and early layouts
Concept development must focus on ideas that are executable, not aspirational.

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6.7 Internal Creative Alignment

Before moving forward, concepts must be aligned internally. This phase includes:
  • Reviewing ideas with the Senior or Lead Creative
  • Ensuring all concepts meet department standards
  • Avoiding repetition of previously executed ideas
  • Refining direction based on feedback
Internal alignment protects creative quality and consistency.

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6.8 Budgeting & Resources

Creative planning must align with approved budgets and available resources. This phase includes:
  • Understanding budget constraints
  • Planning sets, props, casting, and locations realistically
  • Coordinating with Production on feasibility
  • Avoiding unnecessary complexity
Creativity must operate within defined limits.

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6.9 Pre-Production Planning

This phase prepares the team for execution. It includes:
  • Preparing a detailed Pre-Production Plan
  • Defining shots, setups, and deliverables
  • Listing props, wardrobe, casting, and equipment
  • Highlighting critical notes and priorities
The Pre-Production Plan acts as the single source of truth for execution.

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6.10 Production Day

This phase focuses on execution. During production, the Creative:
  • Leads creative execution on set
  • Guides models and content creators
  • Monitors quality, styling, and composition
  • Manages time and priorities
  • Solves issues calmly and efficiently
The Creative is responsible for maintaining control and focus throughout the shoot.

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6.11 Post-Production Assignment

After production, work moves into post-production. This phase includes:
  • Assigning tasks clearly through the approved system
  • Providing references and direction
  • Communicating priorities and deadlines
  • Ensuring files are organized following the titles on the pre-production plan and accessible
Clear tasking ensures smoother post-production.

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6.12 Review, Revisions & Delivery

The final phase focuses on refinement and closure. This includes:
  • Reviewing drafts in depth
  • Providing feedback and tracking it
  • Ensuring revisions are implemented correctly
  • Following up until final approval
  • Confirming delivery of all deliverables
The workflow is not complete until final approval and delivery are confirmed.