This section defines the standard operating procedures (SOPs) that every Creative must follow during the pre-production phase. These SOPs ensure consistency, accountability, and quality across all projects.
Skipping or partially following SOPs is not acceptable.
7.1 SOP: Assignment Acknowledgement
Objective: Ensure clarity before any creative work begins.
Procedure:
- Acknowledge the assignment within the same working day
- Review scope, deliverables, deadlines, and constraints
- Identify missing information or unclear requirements
- Request clarification before proceeding
Output: Confirmed understanding of assignment and next steps.
7.2 SOP: Business Discovery
Objective: Align creative direction with business objectives.
Procedure:
- Review available business and client information
- Participate in or request a discovery discussion if needed
- Clarify objectives, priorities, budget boundaries, and timelines
- Align expectations with Account and Business teams
Output: Clear understanding of business goals and constraints.
7.3 SOP: Brand Research
Objective: Build a strong foundation for creative decisions.
Procedure:
- Review brand website, platforms, and content history
- Analyze previous performance and audience engagement
- Study competitors and market positioning
- Identify creative gaps and opportunities
- Document insights for reference during planning
Output: Research insights that inform concept development.
7.4 SOP: Client Briefing
Objective: Ensure alignment with the client before planning.
Procedure:
- Clarify client expectations, preferences, and limitations
- Discuss creative style, tone, and direction
- Align on content usage, formats, and timelines
- Validate any assumptions before moving forward
Output: Confirmed creative direction and expectations.
7.5 SOP: Concept Development
Objective: Translate research into executable creative ideas.
Procedure:
- Define the main creative idea and message
- Break ideas into structured topics or themes
- Ensure concepts align with scope and feasibility
- Collect references that support execution
- Avoid overpromising or unnecessary complexity
Output: Clear, executable creative concepts.
7.6 SOP: Budgeting & Resource Planning
Objective: Ensure creative plans align with approved resources.
Procedure:
- Review approved budgets and constraints
- Plan sets, props, casting, and locations realistically
- Align with Production on feasibility
- Avoid committing to elements outside scope
Output: Feasible creative plan aligned with budget and resources.
7.7 SOP: Pre-Production Plan
Objective: Prepare a clear execution roadmap.
Procedure:
- Use the approved Bricks Pre-Production Plan template
- Clearly list deliverables, shots, and setups
- Define props, wardrobe, casting, and equipment
- Add clear notes and priorities
- Review internally before finalizing
Output: Approved Pre-Production Plan ready for execution.
7.8 SOP: Pre-Production Briefing
Objective: Align the team before execution.
Procedure:
- Brief the team on brand, vision, and objectives
- Review the Pre-Production Plan and call sheet
- Clarify roles and responsibilities
- Highlight key shots and priorities
- Address risks and questions
Output: Team aligned and prepared for production. 
