This section defines the standard operating procedures (SOPs) that every Creative must follow during the pre-production phase. These SOPs ensure consistency, accountability, and quality across all projects.
Skipping or partially following SOPs is not acceptable.
7.1 SOP: Assignment Acknowledgement Objective: Ensure clarity before any creative work begins.Procedure:
Acknowledge the assignment within the same working day
Review scope, deliverables, deadlines, and constraints
Identify missing information or unclear requirements
Request clarification before proceeding
Output: Confirmed understanding of assignment and next steps.7.2 SOP: Business Discovery Objective: Align creative direction with business objectives.Procedure:
Review available business and client information
Participate in or request a discovery discussion if needed
Clarify objectives, priorities, budget boundaries, and timelines
Align expectations with Account and Business teams
Output: Clear understanding of business goals and constraints.7.3 SOP: Brand Research Objective: Build a strong foundation for creative decisions.Procedure:
Review brand website, platforms, and content history
Analyze previous performance and audience engagement
Study competitors and market positioning
Identify creative gaps and opportunities
Document insights for reference during planning
Output: Research insights that inform concept development.7.4 SOP: Client Briefing Objective: Ensure alignment with the client before planning.Procedure:
Clarify client expectations, preferences, and limitations
Discuss creative style, tone, and direction
Align on content usage, formats, and timelines
Validate any assumptions before moving forward
Output: Confirmed creative direction and expectations.7.5 SOP: Concept Development Objective: Translate research into executable creative ideas.Procedure:
Define the main creative idea and message
Break ideas into structured topics or themes
Ensure concepts align with scope and feasibility
Collect references that support execution
Avoid overpromising or unnecessary complexity
Output: Clear, executable creative concepts.7.6 SOP: Budgeting & Resource Planning Objective: Ensure creative plans align with approved resources.Procedure:
Review approved budgets and constraints
Plan sets, props, casting, and locations realistically
Align with Production on feasibility
Avoid committing to elements outside scope
Output: Feasible creative plan aligned with budget and resources.7.7 SOP: Pre-Production Plan Objective: Prepare a clear execution roadmap.Procedure:
Use the approved Bricks Pre-Production Plan template
Clearly list deliverables, shots, and setups
Define props, wardrobe, casting, and equipment
Add clear notes and priorities
Review internally before finalizing
Output: Approved Pre-Production Plan ready for execution.7.8 SOP: Pre-Production Briefing Objective: Align the team before execution.Procedure:
Brief the team on brand, vision, and objectives
Review the Pre-Production Plan and call sheet
Clarify roles and responsibilities
Highlight key shots and priorities
Address risks and questions
Output: Team aligned and prepared for production.
