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Documentation Index

Fetch the complete documentation index at: https://help.bricks.com.kw/docs/llms.txt

Use this file to discover all available pages before exploring further.

This section defines the standard operating procedures (SOPs) that every Creative must follow during the pre-production phase. These SOPs ensure consistency, accountability, and quality across all projects.
Skipping or partially following SOPs is not acceptable.

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7.1 SOP: Assignment Acknowledgement

Objective: Ensure clarity before any creative work begins. Procedure:
  • Acknowledge the assignment within the same working day
  • Review scope, deliverables, deadlines, and constraints
  • Identify missing information or unclear requirements
  • Request clarification before proceeding
Output: Confirmed understanding of assignment and next steps.

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7.2 SOP: Business Discovery

Objective: Align creative direction with business objectives. Procedure:
  • Review available business and client information
  • Participate in or request a discovery discussion if needed
  • Clarify objectives, priorities, budget boundaries, and timelines
  • Align expectations with Account and Business teams
Output: Clear understanding of business goals and constraints.

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7.3 SOP: Brand Research

Objective: Build a strong foundation for creative decisions. Procedure:
  • Review brand website, platforms, and content history
  • Analyze previous performance and audience engagement
  • Study competitors and market positioning
  • Identify creative gaps and opportunities
  • Document insights for reference during planning
Output: Research insights that inform concept development.

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7.4 SOP: Client Briefing

Objective: Ensure alignment with the client before planning. Procedure:
  • Clarify client expectations, preferences, and limitations
  • Discuss creative style, tone, and direction
  • Align on content usage, formats, and timelines
  • Validate any assumptions before moving forward
Output: Confirmed creative direction and expectations.

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7.5 SOP: Concept Development

Objective: Translate research into executable creative ideas. Procedure:
  • Define the main creative idea and message
  • Break ideas into structured topics or themes
  • Ensure concepts align with scope and feasibility
  • Collect references that support execution
  • Avoid overpromising or unnecessary complexity
Output: Clear, executable creative concepts.

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7.6 SOP: Budgeting & Resource Planning

Objective: Ensure creative plans align with approved resources. Procedure:
  • Review approved budgets and constraints
  • Plan sets, props, casting, and locations realistically
  • Align with Production on feasibility
  • Avoid committing to elements outside scope
Output: Feasible creative plan aligned with budget and resources.

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7.7 SOP: Pre-Production Plan

Objective: Prepare a clear execution roadmap. Procedure:
  • Use the approved Bricks Pre-Production Plan template
  • Clearly list deliverables, shots, and setups
  • Define props, wardrobe, casting, and equipment
  • Add clear notes and priorities
  • Review internally before finalizing
Output: Approved Pre-Production Plan ready for execution.

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7.8 SOP: Pre-Production Briefing

Objective: Align the team before execution. Procedure:
  • Brief the team on brand, vision, and objectives
  • Review the Pre-Production Plan and call sheet
  • Clarify roles and responsibilities
  • Highlight key shots and priorities
  • Address risks and questions
Output: Team aligned and prepared for production.