Communication is a core part of creative execution. Poor communication leads to confusion, rework, delays, and loss of trust. This section defines how Creatives are expected to communicate internally and externally.Documentation Index
Fetch the complete documentation index at: https://help.bricks.com.kw/docs/llms.txt
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11.1 Internal Communication Rules
Creatives must communicate clearly, professionally, and with intent. This includes:- Using the correct channels for the correct purpose
- Keeping messages clear, structured, and to the point
- Avoiding vague instructions or assumptions
- Confirming decisions and changes in writing
- Following up when responses are required
11.2 Client Communication Boundaries
Creatives do not operate independently with clients. Creatives are expected to:- Coordinate client communication through the Account team
- Avoid committing to changes, timelines, or scope directly
- Share creative ideas or suggestions only when aligned
- Maintain a professional and respectful tone at all times
11.3 Escalation Rules
Issues should be escalated early and clearly. Creatives must escalate when:- Scope, budget, or timelines are at risk
- Creative quality may be compromised
- There is misalignment between teams
- External dependencies fail
11.4 Documentation Expectations
If it is not documented, it does not exist. Creatives are expected to:- Document decisions, changes, and approvals
- Keep plans and tasks updated
- Ensure references and directions are accessible
- Avoid relying on memory or verbal confirmations
11.5 Professional Conduct
Creatives represent Bricks in every interaction. This includes:- Speaking respectfully to colleagues and external parties
- Staying calm under pressure
- Avoiding public arguments or blame
- Taking responsibility for communication gaps
- Maintaining a professional tone at all times