11.1 Internal Communication Rules
Creatives must communicate clearly, professionally, and with intent. This includes:- Using the correct channels for the correct purpose
- Keeping messages clear, structured, and to the point
- Avoiding vague instructions or assumptions
- Confirming decisions and changes in writing
- Following up when responses are required
11.2 Client Communication Boundaries
Creatives do not operate independently with clients. Creatives are expected to:- Coordinate client communication through the Account team
- Avoid committing to changes, timelines, or scope directly
- Share creative ideas or suggestions only when aligned
- Maintain a professional and respectful tone at all times
11.3 Escalation Rules
Issues should be escalated early and clearly. Creatives must escalate when:- Scope, budget, or timelines are at risk
- Creative quality may be compromised
- There is misalignment between teams
- External dependencies fail
11.4 Documentation Expectations
If it is not documented, it does not exist. Creatives are expected to:- Document decisions, changes, and approvals
- Keep plans and tasks updated
- Ensure references and directions are accessible
- Avoid relying on memory or verbal confirmations
11.5 Professional Conduct
Creatives represent Bricks in every interaction. This includes:- Speaking respectfully to colleagues and external parties
- Staying calm under pressure
- Avoiding public arguments or blame
- Taking responsibility for communication gaps
- Maintaining a professional tone at all times