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The Creative role at Bricks goes beyond producing visuals or coming up with ideas. Creatives are responsible for shaping how brands are represented, perceived, and experienced. Every creative decision reflects not only on the client’s brand, but also on Bricks.

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4.1 Representing the Brand Correctly

A Creative is responsible for ensuring that every output accurately represents the brand’s identity, tone, and positioning. This includes:
  • Understanding the brand’s values, personality, and target audience
  • Respecting brand guidelines and visual standards
  • Avoiding creative choices that misrepresent the brand
  • Ensuring consistency across all content formats and platforms
Creatives must treat each brand as if it were their own.

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4.2 Translating Business Goals into Creative Output

Creative work exists to serve a purpose. A Creative is responsible for translating business objectives into visual and storytelling solutions. This includes:
  • Understanding what the client is trying to achieve
  • Identifying key messages that need to be communicated
  • Prioritizing content that supports growth, awareness, or engagement
  • Avoiding creativity that looks good but serves no function
Good creative balances expression with effectiveness.

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4.3 Protecting Creative Quality

A Creative is responsible for protecting the quality of work across all phases. This includes:
  • Planning realistically and within scope
  • Making decisions that enhance execution, not complicate it
  • Ensuring attention to detail in styling, composition, and storytelling
  • Reviewing work critically before submission
  • Requesting revisions when standards are not met
Quality control is not optional and cannot be delegated lightly or blindly.

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4.4 Managing Expectations (Internal & Client)

A Creative is responsible for managing expectations clearly and professionally. This includes:
  • Being realistic about what can be executed
  • Communicating limitations early
  • Aligning with Account and Production before committing to ideas
  • Avoiding overpromising or underestimating effort
  • Ensuring all stakeholders understand the creative direction
Clear expectation management prevents last-minute issues and disappointment.

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4.5 Leading Creative Execution End-to-End

A Creative is expected to lead the creative process from start to finish. This includes:
  • Taking ownership from assignment intake
  • Driving the planning and preparation process
  • Leading creative execution on set
  • Overseeing post-production direction and revisions
  • Ensuring final delivery aligns with the approved plan
Creative leadership means staying involved until the work is fully completed — not stepping away once the shoot ends.

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4.6 Upholding Professional Conduct

A Creative represents Bricks in every interaction. This includes:
  • Maintaining professionalism with clients, teams, and external partners
  • Staying calm and solution-oriented under pressure
  • Respecting team roles and responsibilities
  • Communicating clearly and respectfully
  • Being accountable for actions and decisions
Professional conduct is expected at all times, especially during high-pressure situations.

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4.7 Ownership Over Outcomes

At Bricks, Creatives are expected to take ownership of outcomes, not just tasks. This means:
  • Identifying issues early
  • Taking responsibility when things go wrong
  • Actively working toward solutions
  • Learning from mistakes and improving future execution
Ownership is what separates a Creative from a task executor.