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A Creative’s day at Bricks is not defined by fixed hours or repetitive tasks. It is defined by ownership, preparation, communication, and execution. This section outlines how work typically flows through a Creative’s day and how responsibilities shift across different stages.

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5.1 How Work Reaches the Creative

Work is assigned to the Creative through internal channels after scope alignment with the Account and Business teams. At this stage, the Creative is expected to:
  • Acknowledge the assignment clearly
  • Review the scope, deliverables, and deadlines
  • Identify any missing information early
  • Ask clarifying questions before proceeding
A Creative should never start work based on assumptions.

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5.2 Understanding the Assignment

Before any creative work begins, the Creative must fully understand:
  • The brand and its objectives
  • The type of content required
  • The intended platform and usage
  • The timeline and production constraints
This understanding sets the foundation for all creative decisions that follow.

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5.3 Research & Thinking Time

A significant part of a Creative’s day is spent researching and thinking — not executing. This includes:
  • Reviewing the brand’s existing content
  • Studying competitors and market trends
  • Analyzing what has worked and what has not
  • Gathering visual and conceptual references
  • Identifying opportunities and gaps
Strong research leads to stronger creative direction.

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5.4 Planning & Alignment

Once research is complete, the Creative moves into planning and alignment. This includes:
  • Structuring ideas into executable concepts
  • Preparing outlines or early drafts
  • Aligning with Account and Production on feasibility
  • Validating timelines and resource needs
  • Refining ideas based on internal feedback
Planning is where creativity becomes actionable.

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5.5 Execution & Oversight

During execution, the Creative’s role shifts from planning to leadership. This includes:
  • Leading creative execution on set
  • Guiding content creators and models
  • Monitoring styling, composition, and flow
  • Making real-time creative decisions
  • Solving problems calmly and efficiently
The Creative must remain fully present and in control during execution.

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5.6 Follow-Ups & Reviews

After execution, the Creative remains actively involved. This includes:
  • Assigning tasks for post-production
  • Reviewing first drafts and edits
  • Providing clear and actionable feedback
  • Ensuring revisions align with the original plan
  • Following up on timelines and deliverables
Creative ownership continues until final approval.

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5.7 Closing the Loop

A Creative’s day ends by closing loops — not leaving loose ends. This includes:
  • Confirming task completion
  • Ensuring files are organized and documented
  • Updating relevant teams on progress
  • Preparing for upcoming tasks or shoots
  • Reflecting on what can be improved
Consistent closure ensures smooth workflow and long-term quality.