9.1 Working with the Account Team
The Account Team represents the client and manages scope, timelines, and communication. Creatives are expected to:- Align on scope and deliverables before planning
- Clarify deadlines and priorities early
- Flag creative risks or limitations immediately
- Avoid committing to ideas without Account alignment
- Keep Account informed of progress and changes
9.2 Working with the Production Team
The Production Team enables execution through logistics, resources, and coordination. Creatives are expected to:- Share clear creative requirements early
- Plan realistically within production constraints
- Respect production timelines and processes
- Communicate changes as early as possible
- Support smooth on-set execution
9.3 Working with Designers & Post-Production Teams
Designers, editors, and motion teams execute the creative output. Creatives are expected to:- Provide clear direction and references
- Assign tasks through the approved system
- Communicate priorities and deadlines clearly
- Review work carefully and provide specific feedback
- Avoid vague, conflicting, or last-minute changes
9.4 Working with Management
Management ensures alignment, quality, and performance. Creatives are expected to:- Escalate issues early and transparently
- Seek input when direction is unclear
- Accept feedback professionally
- Implement approved changes without resistance
- Maintain accountability for outcomes
9.5 Handling Conflicts & Misalignment
Conflicts may occur during high-pressure work. Creatives are expected to:- Address issues calmly and professionally
- Focus on solutions, not blame
- Communicate concerns early
- Involve management when needed
- Avoid public or emotional confrontations
9.6 Alignment Across Phases
Alignment is not a one-time task. Creatives must:- Re-align during planning, production, and post-production
- Ensure changes are communicated across teams
- Confirm understanding before moving forward
- Avoid assumptions

