> ## Documentation Index > Fetch the complete documentation index at: https://help.bricks.com.kw/docs/llms.txt > Use this file to discover all available pages before exploring further. # Creative Workflow Phases > The core framework — all creative work at Bricks follows these defined phases from assignment to delivery. All creative work at Bricks follows a defined set of phases. These phases ensure clarity, consistency, accountability, and quality across all projects, regardless of size or complexity. A Creative is expected to understand, respect, and operate within these phases at all times. ## 6.1 Assignment Acknowledgement The workflow begins when a Creative is assigned to a brand or project. At this stage, the Creative must: * Acknowledge the assignment clearly * Review the scope, deliverables, and deadlines * Identify missing or unclear information * Raise questions before proceeding No work should begin without a clear understanding of what is expected. ## 6.2 Business Discovery If clarification is required, the Creative may participate in or request a Business Discovery discussion with the Business or Account team. This phase focuses on: * Understanding the client's business objectives * Identifying priorities and constraints * Understanding budget boundaries * Aligning on expectations and timelines This phase ensures creative decisions are grounded in business reality. ## 6.3 Brand Research Brand research is a mandatory phase and cannot be skipped. This phase includes: * Reviewing the brand's digital presence and history * Analyzing previous content performance * Studying competitors and market positioning * Understanding the target audience * Identifying strengths, gaps, and opportunities Strong research directly impacts the quality of creative output. ## 6.4 Client Introductory & Briefing This phase focuses on direct alignment with the client. During this phase, the Creative: * Engages with the client to understand their vision * Clarifies creative boundaries and preferences * Aligns on style, tone, and direction * Validates expectations around content usage and timelines This phase ensures both parties are aligned before planning begins. ## 6.5 Site Visit & Scouting When applicable, the Creative conducts a site visit to gather inspiration and practical insights. This phase includes: * Scouting locations and spaces * Identifying potential shooting angles and setups * Understanding lighting and space limitations * Capturing reference images for planning Site visits help bridge the gap between concept and execution. ## 6.6 Concept Development This phase translates research and insights into creative ideas. It includes: * Defining the main creative idea and message * Structuring concepts into clear themes or topics * Ensuring ideas align with scope, budget, and timelines * Preparing references and early layouts Concept development must focus on ideas that are executable, not aspirational. ## 6.7 Internal Creative Alignment Before moving forward, concepts must be aligned internally. This phase includes: * Reviewing ideas with the Senior or Lead Creative * Ensuring all concepts meet department standards * Avoiding repetition of previously executed ideas * Refining direction based on feedback Internal alignment protects creative quality and consistency. ## 6.8 Budgeting & Resources Creative planning must align with approved budgets and available resources. This phase includes: * Understanding budget constraints * Planning sets, props, casting, and locations realistically * Coordinating with Production on feasibility * Avoiding unnecessary complexity Creativity must operate within defined limits. ## 6.9 Pre-Production Planning This phase prepares the team for execution. It includes: * Preparing a detailed Pre-Production Plan * Defining shots, setups, and deliverables * Listing props, wardrobe, casting, and equipment * Highlighting critical notes and priorities The Pre-Production Plan acts as the single source of truth for execution. ## 6.10 Production Day This phase focuses on execution. During production, the Creative: * Leads creative execution on set * Guides models and content creators * Monitors quality, styling, and composition * Manages time and priorities * Solves issues calmly and efficiently The Creative is responsible for maintaining control and focus throughout the shoot. ## 6.11 Post-Production Assignment After production, work moves into post-production. This phase includes: * Assigning tasks clearly through the approved system * Providing references and direction * Communicating priorities and deadlines * Ensuring files are organized following the titles on the pre-production plan and accessible Clear tasking ensures smoother post-production. ## 6.12 Review, Revisions & Delivery The final phase focuses on refinement and closure. This includes: * Reviewing drafts in depth * Providing feedback and tracking it * Ensuring revisions are implemented correctly * Following up until final approval * Confirming delivery of all deliverables The workflow is not complete until final approval and delivery are confirmed.