> ## Documentation Index
> Fetch the complete documentation index at: https://help.bricks.com.kw/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Communication Protocols

> Internal communication rules, client boundaries, escalation procedures, documentation expectations, and professional conduct.

Communication is a core part of creative execution. Poor communication leads to confusion, rework, delays, and loss of trust. This section defines how Creatives are expected to communicate internally and externally.

## 11.1 Internal Communication Rules

Creatives must communicate clearly, professionally, and with intent.

This includes:

* Using the correct channels for the correct purpose
* Keeping messages clear, structured, and to the point
* Avoiding vague instructions or assumptions
* Confirming decisions and changes in writing
* Following up when responses are required

Internal communication should reduce confusion, not create it.

## 11.2 Client Communication Boundaries

Creatives do not operate independently with clients.

Creatives are expected to:

* Coordinate client communication through the Account team
* Avoid committing to changes, timelines, or scope directly
* Share creative ideas or suggestions only when aligned
* Maintain a professional and respectful tone at all times

Any client-facing communication must align with agreed processes.

## 11.3 Escalation Rules

Issues should be escalated early and clearly.

Creatives must escalate when:

* Scope, budget, or timelines are at risk
* Creative quality may be compromised
* There is misalignment between teams
* External dependencies fail

Escalation should be solution-oriented, not emotional.

## 11.4 Documentation Expectations

**If it is not documented, it does not exist.**

Creatives are expected to:

* Document decisions, changes, and approvals
* Keep plans and tasks updated
* Ensure references and directions are accessible
* Avoid relying on memory or verbal confirmations

Documentation protects both the team and the work.

## 11.5 Professional Conduct

Creatives represent Bricks in every interaction.

This includes:

* Speaking respectfully to colleagues and external parties
* Staying calm under pressure
* Avoiding public arguments or blame
* Taking responsibility for communication gaps
* Maintaining a professional tone at all times

Professional conduct is not optional and is evaluated continuously.